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Full-Stack ApplicationNov 2024 — Aug 2025

GreenBook

Lead Full Stack Developer
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01 — Overview

A sustainability-focused platform transforming traditional print marketing into data-driven digital experiences. Supports both programmatic and visual development workflows, streamlining the creation, deployment, and management of digital marketing assets.

Reduced manual workload by 40%. Optimized project delivery timelines from 3 months to just 1 month, significantly accelerating time-to-market.

02 — Gallery
03 — Key Contributions
01

Led the development of a comprehensive boilerplate to standardize project setup, enhancing scalability and enabling rapid prototyping and deployment, reducing setup time by 40%.

02

Implemented a centralized digital asset management system, reducing paper waste and lowering carbon footprint.

03

Developed interactive digital catalogs, banners, and social media assets, increasing user engagement.

04

Integrated real-time analytics dashboards with GA4 & PostHog to track engagement metrics and content performance.

05

Utilized Vercel for serverless deployments and Supabase for database management, ensuring efficient scaling.

04 — Features
01

Automated project setup, deployment, and analytics pipeline

02

Visual and programmatic development workflows

03

API integrations for CMS, CRM, and asset management

04

Real-time analytics dashboards

05 — Links